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Written by Efrat Shalem, CEO & Founder of EQUAL

Photo by Alena Koval from Pexels

In recent years, and especially now in the wake of the Covid-19 pandemic, we are seeing more and more social and environmental startups growing in Israel and worldwide. But do they get the same treatment as “regular” startups when approaching investors? Not exactly. When a startup wants to make a social or environmental change, in addition to its bottom line, it is automatically categorized as “Impact” and fewer doors are opening up for it, at least that has been the case in Israel so far. Fortunately, like other phenomena, Israel is…

For a team to win, it first needs to be the right team. In this post, we will talk about one of the biggest challenges facing entrepreneurs at the beginning of their journey — team building. To that end, we’ll dig into psychology, because as far as people are concerned, it all starts and ends with psychology.

Written by Efrat Shalem, CEO & Founder of EQUAL

Photo by fauxels from Pexels

People build companies, and people destroy companies. According to a survey conducted by CB Insights in 2019 with 101 startups that failed, the third reason for the failure of the ventures was “Not the right team”. So it’s no wonder that investors first want to believe in their entrepreneurial team and their capabilities before they even look at the idea of the venture. The company’s DNA is a crucial factor in its chances of succeeding, and the biggest challenge for founding entrepreneurs is to build it the right way. …

One of the biggest problems for startups is having a low budget. So how can we set up a startup with a budget of one hundred dollars, that when we finally approach investors, it will astonish them and manage to raise the money it needs for the development?

Written by Efrat Shalem, CEO & Founder of EQUAL

Photo by Kindel Media from Pexels

Here’s a fact: Not all of us were born into a rich family. Most of us have to rely on our own resourcefulness to build things from scratch and make them work. So like many others, I too have encountered this low-budget problem…

The high-tech world is a tough one, full of moral conflicts. In this post, we will talk about social entrepreneurship, money, and how these two manage to work together, if at all.

Written by Efrat Shalem, CEO & Founder of EQUAL

Photo by Magda Ehlers from Pexels

“We’re making the world a better place” is a phrase commonly used by entrepreneurs to justify their ventures. But does everyone really put this lofty social goal at the forefront of their company meetings, investor presentations, and before they turn off the light at night? The simple answer is “No”. No, because there are some things that sound great in keynote lectures and cover stories, but when the moment of truth arrives when the social purpose clashes with the money bag, the choice becomes a little bit more complex.

According to…


The Circular Economy Marketplace - Empowering People’s Life Stories With Marketing That Matters.

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